Canon India is now taking a franchisee route to expand sales. With the photography and digital imaging industry set to become a Rs. 10,000 crore industry in India by 2015, Canon is spreading its retail network so as to get a major chunk of the pie. The Company plans to open 50 exclusive retail stores by the year end and by 2013 and is targeting 300 retail stores and plans to spread across 100 cities and towns. |
Alok Bhardwaj, senior vice president, Canon India, said that they will be opening 12 stores in North India at Ludhiana, Jalandhar, Amritsar, Bathinda, Mohali, Karnal, Faridabad, Ambala, Panchkula, Shimla, Jammu and Srinagar.
"With the expansion of our retail network, we hope that we will be able to achieve a revenue target of Rs. 4,600 crore by 2015, of which Rs 1,000 crore will come from our retail outlets. This year, we are expecting sales to be around Rs 1,700 crore," he said.
Canon India is eyeing government business. "Government business contributes 20 per cent of our revenues and is one of the fastest growing sectors. With the government business growing 25 per cent this year, we are getting aggressive there," he said.
"We are supplying laser printers, digital SLR and fax machines, besides camera and multi-functional devices for digitization of records, to various departments in J&K, Punjab and Haryana," he added.
